Read This Book

If you are then "How To Build Association Advertising Sales Revenue — With Magazines, Websites & Electronic Media" is 'must' reading.

How To Build Association Advertising Sales Revenue is written expressly for association executives charged with managing and directing the publication component of their organization—as well as senior association leadership responsible for the organization's fiscal welfare.

In this book you get specific steps for leveraging print and online media to enhance communications with members and capitalize on revenue opportunities. You see clearly how to:

  • Harness The Advantages of Association Magazines, Websites & Digital Media
  • Effectively Manage A Digital Media Business
  • Exploit New Revenue Opportunities
  • Beat Commercial Publishing Competition
  • Establish Advertising Rates

And You Get:
  • Answers To The Most Frequently Asked Association Publishing Questions
  • The Comprehensive Digital Media Checklist
  • Copyright Protection & The Association Website
  • A Look At Who Is Best Suited To Sell Advertising

Must Reading For:
  • Editors
  • Publishers
  • Publication Directors
  • Advertising Sales Managers
  • Executive Directors
  • Senior Association Executives
  • Finance & Administration Directors
  • Board Members

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