Media Services

Promoting
Advertising Sales

If you're like most association publishing executives right now, you're juggling more projects with tighter budgets than ever before, and straining to continue to provide top-notch information and service to members, while fighting an uphill battle for advertising.

Association publishing has never been more challenging than it is today. Productivity counts—and so do immediate results.

Cornerstone understands tough, competitive markets and the need for hard-working, descriptive selling tools that capture the buyers' attention. We build promotional materials that underline the value of your markets, focus on key selling points, generate excitement—and sales.

  • Media Kits
  • Special Issue Promotion
  • Special Publication Promotion
  • Presentations — Digital & Non-Digital
  • Market Overviews/Media Descriptions
  • Trade Show and Conference Promotion
  • Directory & Catalog Ad Sales Promotion

We'll Help Make Your Association Advantage Pay Off

One big advantage we have over "in-house" sources is that we work with a broad number of publishers. We get to see what really works, across markets and industries, in periods of growth and contraction. If our sales tools don't work, neither do we!

As an association publishing executive, you have two important advantages versus your commercial counterparts*:

  1. The strong identification members have with the organization
  2. A body of knowledge and in-depth information about your members, industry or profession.

We know how to maximize your advantages with sales tools that emphasize your publication's unique reach and close affiliation with members—and clearly delineate the powerful opportunities your organization and publication represent for sponsors and advertisers.

Whether launching a new vehicle or renewing support for an existing one, Cornerstone will help you fully exploit your niche and generate revenue. We will construct the descriptive overviews and supporting presentation materials that accurately describe your market and give advertisers compelling reasons to place their advertising business with you —especially critical in tough economic times when advertising spending is flat or declining.

Our experience in media launches, turning failing publications to profitability, and polishing industry leaders, will bring positive results to your publications.

Don't Be Caught Short This Selling Season

If you're juggling more projects with tighter schedules and budgets and depend on ad revenue we can help you.

Now is the time to test our capabilities and see the results in short order. We invite you to give us a challenge. We're ready to help you build a single promotion piece, editorial calendar or complete media kit that will spark new life in your ad sales team and help ensure you meet your goals in today's challenging publishing environment.

Take this moment to call Richard Barwis, our Director, Media Development at +215-540-9447 or email richard@cornerstone-media.biz . It could be the best 'sales call' you make this year.

*Learn how you can exploit the significant advantages your association has over commercial publishers in the book, "How To Build Association Advertising Sales Revenue."

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