Digital mediafrequently referred to as "new media," including websites, enewsletters, webinars, digital editions of magazines and virtual tradeshowspresent association executives with valuable opportunities.
Digital and electronic media can increase awareness of your association, drive member growth and, when well fashioned, marketed and supported by a professional selling program, will deliver new streams of advertising and sponsorship revenue.
While digital media is an increasingly important and valuable venue, it has different requirements and needs different resources than traditional media.
Cornerstone is well-equipped and knowledgeable of digital media. We design and produce enewsletters, websites and webinars and know the ins and outs of planning and promoting virtual tradeshows.
To guarantee we deliver state-of-the-art electronic media Cornerstone is partnered with Sprintout.com, a full-service web development firm.
Content, Design & Marketing
Your information technology staff plays a vital role by providing the technology required to deliver your new media products to your association's various audiences. However, technology is only a means to an end, which is effective, appealing communication, and the member service and revenue opportunities such communication provides.
Of Electronic Media Isn't An IT Function
Careful planning is essential, because the techniques for successfully delivering digital content are distinct from delivering content in print.
Digital media demands that you stay up-to-date with changing technology, and advertising sales cycles are shorter, quite different than print media.
Electronic Media Saves Money
In addition to new revenue opportunities, digital media offer advantages on the cost side of the ledger, too. The publisher who offers digital media saves on paper, printing, postage and distributionby up to 75%and demonstrates his organization's environmental sensitivity, too.
Learn More About Electronic Media
"How To Build Association Advertising Sales Revenue with Magazines, Websites & Electronic Media" is must reading for association executives charged with managing and directing the publication component of their organization.
Click here to download your complimentary copy of the Comprehensive 2009 Digital Media Checklist.
Return to Association Media Services